We defined Naia’s mission, vision, and values, then created a brand world to match. The logo draws from wave patterns and the protective symbolism of a circle—referencing Lake Kivu and Naia’s commitment to security. We rolled out the full identity, built the website, handled copy, set up and managed social media, and designed both online and offline campaigns. We also branded their end-of-year event, developing everything from invitations to environmental graphics.