We turned European landmarks into virtual stages for ESCP’s milestone.
In creative collaboration with v(room)), we crafted a 3D forward-facing out-of-home campaign that placed digital banners and branded messaging across iconic sites in Paris, London, Berlin, Madrid, and Turin—each representing an ESCP campus. The creative fused institutional prestige with cutting-edge digital production, amplifying ESCP’s message of innovation in business education. Each city had a unique hero video celebrating both the landmark and the school’s accomplishment.
3M+ views. 5 cities. 1 unified European celebration.
For us at Boltshift, this project was an opportunity to push the boundaries of what a modern logistics website can achieve. The campaign generated over 3 million views across internal channels and social platforms, driving 2,000+ likes, 150+ comments, and 100+ shares. It succeeded in creating a visually iconic celebration across borders—boosting pride within the ESCP community and reinforcing the school’s leadership in executive education.
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(2016-25©)
