We reimagined Enso from the ground up—visually, verbally, spatially, and digitally.
We designed a soft, gender-neutral color palette and an airy logo inspired by the Zen Enso circle, paired with a descriptive tagline to clarify the offer. Spatial branding included concept literature on the glass facade, custom signage, and a modular overhead menu built from interchangeable plates for visibility and speed. We introduced origami-style packaging for their signature sushi burrito, created a thoughtful staff uniform, and rolled out high-res food photography for content creation and delivery platforms. Every touchpoint was crafted to reflect the brand’s mindful spirit.
From hidden gem to mindful destination.
Enso’s transformation led to a visible increase in foot traffic, social engagement, and user-generated content. Sales multiplied, the brand gained local recognition, and its inviting new identity attracted a loyal community of health-conscious diners in Business Bay.
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(2016-25©)
