Travel, like memory, shapes who we are.
We built a brand rooted in storytelling—connecting travelers not just to destinations, but to the stories they’ll tell after the trip. Inspired by elephants’ strong memories and social bonds, we used the elephant not as a mascot, but as a vessel for narrative. Its illustrated form became a canvas: a dynamic scene inside it that changes based on the journey, the season, or the occasion. From mission and values to social media design, everything was aligned with a central idea—travel as a transformative story. Each team member’s digital business card showcased their favorite destination, reinforcing the human and personal dimension of the brand.
A travel brand you feel before you read the name.
Today, Elephants Ride is recognized as one of Lebanon’s most beloved and distinct travel brands. Their revamped presence allowed them to expand their client base, gain traction with corporate accounts, and stand out across social channels. Since the rebrand, their revenue has steadily grown—ultimately multiplying fivefold as the brand matured and resonated with a wider audience.
Next projects.
(2016-25©)
